Hetal Koradiya HK monogramResume
Welcome to my design space

Hi, I'm Hetal —Senior Product Designer

I simplify complex product problems into clear, scalable digital experiences.

15+ years of experience designing SaaS, FinTech, AI and enterprise products, with a focus on UX strategy, product design, research, interaction design and scalable design systems.

Open to Senior Product Designer, Senior UX Designer & Lead UI/UX Designer opportunities · Remote / Surat Hybrid

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Hetal Koradiya, Senior UX and Product Designer
15+ Years

Designing beyond the screen.

I turn complex requirements, user needs and business problems into clear product experiences that are practical, scalable and easy to use.

Product Design

End-to-end UX and UI design for complex digital products.

UX & Interaction

User journeys, information architecture, interaction design, wireframes and prototypes.

Design Systems

Scalable components, patterns and systems that improve consistency and usability.

AI-Powered Experiences

Designing clear and trustworthy experiences for AI and GenAI products.

Impact at a glance
15+
Years Experience
10K+
Users Reached
30+
Design System Components
100+
Production-Ready Screens
2
Designers Mentored

Hear It From Me

Get to know my approach to product design, problem solving, and creating simple experiences from complex requirements.

Overview

Design with clarity,
not just screens.

I solve complex product problems by understanding the user, the product and the context behind the problem.

My approach combines:

  • Product thinking — connecting user needs with meaningful product outcomes
  • User-centered design — using research, journeys and usability testing to guide decisions
  • Interaction design — simplifying complex workflows into intuitive experiences
  • Design systems — creating reusable patterns and components for scalable products
  • AI-enabled UX — making complex AI capabilities easier to understand, use and trust

I focus on solving the right problem, simplifying complexity, and creating experiences that are useful, scalable and visually refined.

Enterprise SaaS
AI Products
Design Systems
User Research
Mobile UX
Interaction Design
Core Skills

What I Bring

Product Design
Product DiscoveryUX StrategyUser ResearchJourney MappingInformation ArchitectureInteraction DesignWireframingPrototypingUsability Testing
Design
Visual DesignDesign SystemsResponsive DesignContent Strategy
Domains
Enterprise SaaSFinTechAI ProductsDigital WorkplaceSharePointIntranet
Tools
FigmaFigJamMiroNotionPhotoshopIllustratorChatGPTClaudeLovable
Featured work

Selected Work

01Professional Project

Enterprise GenAI Assistant

Binary Republik · Enterprise SaaS / AI

Designed a unified experience for four enterprise GenAI tools — Content Assistant, Text Summarizer, Excel Analyzer and PPT Assistant.

My Role
AI Product Design · Interaction Design · Prototyping
Key Skills
AI Product DesignEnterprise SaaSConversational UXInteraction Design
View Case Study
Financial Distribution Platform
02FinTech

Financial Distribution Platform

FinTech · 10,000+ Active Users

Designed investment and SIP experiences that simplified complex financial information, helping users understand contributions, returns and portfolio performance.

My Role
Product Design · Data Visualization · Complex Workflows
Key Skills
FinTechProduct DesignData VisualizationComplex Workflows
View Case Study
03Community Product

DFC Community Onboarding & Retention

Community Product · Research-led Product Design

Investigated why new community members disengaged after onboarding through 50+ interviews and user surveys, and translated the findings into an onboarding and retention solution currently moving toward implementation.

My Role
UX Research · Service Design · Onboarding Design
Key Skills
UX ResearchCommunity ProductOnboardingRetentionService Design
View Case Study
04Professional Project

BRConnect Intranet

Professional Project · Digital Workplace · SharePoint

Redesigned an enterprise intranet around employee workflows, reusable web parts and a cohesive SharePoint experience.

My Role
Product Design · Information Architecture · UI Design
Key Skills
Digital WorkplaceInformation ArchitectureDesign SystemSharePoint
View Case Study
05Professional Project

Binary Republik Redesign

Professional Project · Enterprise · Product Design

Redesigned an existing enterprise product experience through 10+ explorations, iterative refinement, reusable components and responsive validation.

My Role
Lead UI/UX Designer
Key Skills
UX/UI DesignProduct DesignDesign ExplorationResponsive DesignComponent Design
View Case Study
06Concept Product

SarkariPrep AI

Concept Product · AI · Mobile UX

An AI-powered mistake-repair concept that helps government exam aspirants fix recurring errors instead of only reviewing them.

My Role
UX Research · Product Design · Prototyping
Key Skills
AI UXMobile App DesignUser FlowsUsability Review
View Case Study
Experience

15+ Years of Product & UX Design

2010–2016
UI/UX Designer
Binary Republik
2016–2022
Senior UI/UX Designer
Fin Logic Technologies
2022–2026
Lead UI/UX Designer
Binary Republik

Lead UI/UX Designer (Product Design)

Aug 2022 – Mar 2026
Binary Republik · Remote, India
  • Led end-to-end product design across 5–6 concurrent enterprise SaaS products, covering discovery, UX strategy, research, IA, interaction design, prototyping, UI design and developer handoff.
  • Designed AI-powered enterprise workflows across 4 GenAI tools, translating complex AI capabilities into intuitive, task-oriented experiences.
  • Built and evolved a scalable design system with 30+ reusable components and shared interaction patterns.
  • Led design reviews and mentored junior designers, providing structured feedback and supporting design quality.
  • Designed complex enterprise workflows and digital workplace experiences across web and mobile.

Senior UI/UX Designer

2016 – 2022
Fin Logic Technologies · Surat, India
  • Designed a financial distribution platform serving 10,000+ active users across mutual funds, insurance and investment products.
  • Simplified complex financial workflows into clear role-based journeys, dashboards and reporting experiences.
  • Designed SIP investment and portfolio experiences that helped users understand contributions, returns and investment performance.

UI/UX Designer

2010 – 2016
Binary Republik · Ahmedabad, India
  • Designed web and SaaS experiences across multiple client engagements, combining UX, UI, interaction design and front-end implementation.
  • Created practical, build-ready interfaces across enterprise and digital products.
AI & GenAI

Designing for the AI era

I explore AI-assisted design workflows and design experiences for complex GenAI capabilities, focusing on clarity, trust, usability and practical user outcomes.

GenAI product experiencesAI-assisted design workflowsFigma MakeLovableChatGPTClaude
Process

How I Work

Understand illustration

Understand

I start with the business goals, user needs and constraints so the problem is framed in context.

  • Business goals
  • User needs
  • Technical and delivery constraints
Toolkit

Tools I Use

A mix of design, research, and AI tools that help me move from problem to prototype faster.

Design
  • FigmaUI/UX design & prototyping
  • FigJamWorkshops & brainstorming
  • MiroJourney & service mapping
  • NotionDocs & structuring
  • PhotoshopImage editing
  • IllustratorVector & iconography
AI & Emerging
  • ChatGPTIdeation & UX research
  • ClaudeLong-form reasoning
  • GeminiMultimodal assistance
  • PerplexityResearch & insights
  • LovablePrototype to production
  • Figma AIFaster design iteration
  • Figma MakeConcept exploration

Let's build better products together.

I'm currently open to Senior Product Designer, Senior UX Designer and Lead UI/UX Designer opportunities — Remote or Surat Hybrid.

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© 2026 Hetal Koradiya. Designed with care.