Senior UX Designer · Open to remote roles

Hi, I'm Hetal Koradiya

Lead Product Designer

15+ years of turning complexity into clarity.

Designing intuitive digital experiences that solve real business problems across web and mobile platforms.

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Hetal Koradiya, Lead Product Designer
About

My identity as a designer

I'm a senior UX designer who lives at the intersection of research, strategy, and craft. I've spent 15+ years inside FinTech, SaaS, and enterprise teams — translating messy problems into products people actually want to use.

I work close to engineering, close to leadership, and very close to users. I bring AI into every step — not as a gimmick, but as a way to ship sharper thinking, faster.

The strategist

I connect design decisions to real business outcomes.

The researcher

Field research, user interviews, usability testing.

The developer's partner

I speak dev language — fewer revision cycles.

The AI-native

ChatGPT, Claude, Figma Make built into my process.

Featured work

Projects

How I work

My design process

01
Discover

Stakeholder interviews, field research, understanding the real problem.

02
Define

Personas, journey maps, refined problem statement.

03
Design

Wireframes to high-fidelity UI using AI tools and design systems.

04
Validate

Usability testing and support team collaboration.

05
Deliver

Developer-ready specs, component libraries, handoff docs.

06
Iterate

Post-launch audits, analytics, continuous improvement.

Toolkit

Tools I use

Figma

Design & prototyping

ChatGPT

Research & ideation

Claude

Strategy & writing

Figma Make

Design ideation

Gemini

Research & analysis

Notion

Docs & planning

Stitch

Visual ideation

Gamma

Presentations

Open to remote roles

Let's work together

Open to Senior UX Designer roles — remote or hybrid. FinTech, SaaS, and enterprise products.

© 2026 Hetal Koradiya. Designed with care.