Local flower vendors faced delayed deliveries, poor tracking, and no digital systems. Designed a simple, affordable mobile solution for order management and customer communication.
Small flower vendors relied on phone calls and paper notes — leading to missed orders, late deliveries, and unhappy customers on critical occasions.
Lead UX/UI Designer
The target users were non-tech-savvy vendors with low-end devices. The product had to be dead-simple, work on slow networks, and require near-zero onboarding.
Interviewed 5 local vendors to map their daily workflow
Defined a minimum viable order flow on paper
Designed mobile-first screens with large tap targets
Prototyped and walked vendors through key tasks
A lightweight Android-first app with order intake, delivery tracking, and a one-tap customer update — purpose-built for vendors with limited digital exposure.
Designing for low-tech users sharpens every product team
Field interviews always beat assumptions
Simplicity is a feature, not a constraint
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